Venom- traditional methods of advertising

Venom- traditional methods of advertising

Traditional methods of advertising are things such as print media, television, radio, and anything which can be considered as broadcasting at a specific time.

Venom is largely advertised on print media. I have noticed, as I have been getting on with my day to day life, that there are advertisements about the movie from all angles, by different types of billboard advertisements. These include posters on the sides of buses; which promote the date the movie premiers and posters on telephone boxes which, again, also indicate the date the movie premiers. Venom is mostly advertised by using 'above the line' advertising. This is done in order to target mass audiences and inform as many people about the movie as possible.

Another traditional method by which the movie is advertised is television. Using television as a method of advertising, is highly effective as this allows millions of people to view the advertisement. The movie is advertised on TV in a form of a trailer. Both official trailers, one published 3 months before the other, have over 50 million views each on YouTube, which is evidence for the advertising being effective as it is evident that it has reached a mass audience.

These are the screenshots of the view count of movie trailers on YouTube. This gives a rough indication of how many people watched the trailer on television. This would've been a similar figure if not greater.
   

                  
Traditional methods of advertising are in most cases 'above the line'. This is because traditional advertising is designed to influence the masses.

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